"Traditional publishing is, for better or for worse, the current status quo. A book goes through the onerous task of reaching an audience — agent to editor to publication to bookshelves — and that’s the way it’s been for decades. Self-publishing has always existed, sure, but over the last many years it has been a fringe act. This is no longer true, of course, but that doesn’t change the fact that this current wave of self-publishing possibility is very new. It is not the status quo.
Which means the current “system” is geared toward traditional. What do I mean by that? I mean: Reviews. Interviews. Awards. Rights. They all lean toward traditional and in many cases exclude indie efforts entirely. Now, the easy, knee-jerk response is, “Fuck them! They don’t want me? I don’t want them.” Except, you do want them. Some self-publishers do very well but plenty more find themselves struggling — and, in many cases, struggling with a beautiful, brilliant novel. Those struggling would likely find themselves reaching a broader, deeper audience with — repeat after me — reviews, interviews, awards, and rights. With those you would in fact reach more readers. (And remember, it’s readers we’re talking about here.)
Next comes the question: “Why are self-publishers excluded?”
Read the full post: Self-Publishing And The Burden Of Proof.