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Views & Interviews

Disruption Is Not A Dirty Word

15 Sep 2011 di 40k team

David Gaughran: "The large publishers will tell you that people are quite happy to pay $9.99 or even $14.99 for John Grisham’s latest. But these readers are not attached to the price point or the publisher, the brand they are loyal to is the author"

The real gatekeepers in publishing now? Authors.

14 Sep 2011 di 40k team

Bob Mayer: "99.5% of indie/self-published authors will be gone in two years. Other will take their place. And be gone in two years. The gatekeeper to a writer’s success is the writer."

Who Has the Power in Publishing

26 Aug 2011 di 40k team

J.A. Konrath, Blake Crouch: "The Big 6 would come on to writers like a very attractive woman would come on to an eligible man."

Konrath: "Publishing can't survive. It just can't. It is no longer necessary"

24 Aug 2011 di 40k team

Joe Konrath: "If Locke, whose print sales numbers are unproven and open to speculation, can demand to keep his erights, Stephen King and James Patterson will make the same demands. They're watching Locke, and Pottermore. If enough Big Authors follow suit, the Big 6 won't be able to recover."

The best salesperson a publisher has for a book is the author

19 Aug 2011 di 40k team

Bob Mayer: "The best salesperson a publisher has for a book is the author. Work with them. Make it worth their time. I actually think the advance model might be antiquated and a profit sharing model could work much better"

The only thing that ever really sells books

17 Aug 2011 di 40k team

David Gaughran: The 21st century world-weary reader is a hard person to reach. Our environment has become so saturated with advertisements that we tend to tune them out. Broadcasters need to resort to tricks like raising the volume levels of the ads to force us to pay attention.

Joanna Penn: "Indie is about choice."

07 Mar 2011 di 40k team

Joanna Penn is the author of Pentecost, a thriller novel. She blogs at TheCreativePenn.com and is an international speaker and business consultant.